Riding the Wave of Cruise Tourism Success and Economic Opportunity

For more than a decade, cruise tourism has been the most successful sector of Australian tourism and is on the way to becoming one of the world’s fastest growing cruise markets with more than one million Australians a year taking a cruise holiday. Latest studies show that cruising each year generates more than $3.6 billion in total economic activity and supports more than 15,000 direct and indirect jobs. As cruising has grown with more brands, more ships and more diverse itineraries, regional Australia, including destinations in Victoria and South Australia, are experiencing the economic benefits.